PORTFOLIO

PORTFOLIO

mayaxsmith@gmail.com

Hello, I’m Maya.

I am a strategist committed to developing and delivering tailor-made innovative solutions. From research to graphics to market analysis, I thrive in creating end-to-end campaigns and ideas that stand apart from the rest. My niche, between cutting end marketing trends and practical solutions, has allowed me to consistently deliver impactful results.

MAYA X. SMITH

mayaxsmith@gmail.com

ABOUT ME

ABOUT ME

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As a creative strategist my focus is on delivering key results informed by a full-funnel approach from client research to design implementation.

My experience is in agency-side creative strategist roles, bringing results to clients across a variety of sectors from cosmetics to delivery apps; I love a challenge.

Experience - Creative Strategy

VaynerX

Creative Strategist:

  • Collaborated across growth, engagement, and performance teams, driving a 15% increase in client engagement across digital platforms

  • Developed over 76 static adsets and over 300 individual ads over a period of 12 months

  • Scripted over 20 creative briefs

  • Generated over $240,000 in adspend from top-performing client ads

  • Contributed to a portfolio of 8 clients across diverse industries

  • Conducted A/B testing and performance analysis to refine marketing strategies, improving conversion rates by 12%

Creator Resident

  • Developed designs for a national packaging campaign, estimated to impact 63,000 units

  • Provided in-depth market analysis for clients, leading to a 10% increase in sales during campaign periods

  • Designed and executed a multi-channel social media campaign that increased brand visibility by 25%                                                                                                                            

  • Increased consumer engagement by 7.2% over 90 day program

Experience - Strategy and Consulting

FUTURE PLANET CAPITAL

Intern

  • Reviewed and analyzed 20+ company pitch decks, identifying the top 5 investment opportunities for the fund

  • Collaborated with senior analysts to create and present a comprehensive investment strategy to the board                                                                      

  • Developed marketing materials and investor briefs, contributing to a 30% increase in fund follower engagement

Oxford Strategy Challenge:

  • Spearheaded a market research project to identify optimal market entry points for a seed-stage company

  • Produced a detailed report outlining strategic recommendations and led client presentations, securing buy-in for proposed strategies from key stakeholders

Personal Projects - Creative and Digital Marketing

REDDIT

Volunteer Moderator

  • Utilized Python to develop tools to moderate and monitor user activity, implemented toolsets to moderate large subreddits such as r/pics with over 30 million members

  • Executed new Web3 protocols to increase user engagement (Reddit Community Points System) and generated ongoing reports of system efficacy and uptake

  • Developed personal accounts with over 10 million ‘likes’ in individual accounts becoming the 48th highest ‘liked’ account in 2019

FREELANCE ARTIST

  • Generated over $40,000 in revenue, generated over 150,000 website pageviews and sold over 1,800 art prints 

  • Created over 150 unique commission pieces for individual and business related client projects

  • Developed and maintained a strong personal brand, achieving 3 million ‘likes’ across platforms

MOVING ON MEDIA

  • Collaborated with an indie production team to create a graphic novel, set for publication in Q4 2024

  • Illustrated 40+ pages, contributing to the visual development of the project

  • Participated in creative brainstorming sessions, helping to shape the narrative and aesthetic of the project

Technical skills? You Got It.

Business As Usual

  • Microsoft Suite

  • GSuite

  • Slack

  • Asana

  • Sigma

  • Trello

  • Zoom

Design

  • InDesign

  • Photoshop/Lightroom

  • Adobe Illustrator

  • Canva

  • Procreate

  • Figma

  • Premier Pro

Languages (Spoken/Coding)

  • English (Native)

  • Spanish (Fluent)

  • HTML/CSS

  • Python

  • Java

Education

University of Oxford

M.St. Medieval History - High Merit Honours (2024)

  • Thesis Title: Development of the 9th c. Economy through Hyperspectral Pigment Analysis (1st Class Distinction)

  • Pioneered research methods to recover pigment composition on 1200 year old English manuscripts

  • Publication forthcoming, “Analytical Evidence of Colourants in 8th through 10th century Bodleian Manuscripts”

Brown University

Triple BA - 3.75 GPA (2022)

  • Bachelor of Arts (2022) - Economics

  • Bachelor of Arts (2022) - Classics

  • Bachelor of Arts (2022) - Medieval History

“Tell me about your medieval work!”

  • "Development of the 9th c. Economy through Hyperspectral Pigment Analysis". My research work allowed for the detection and determination of pigment composition on 1200 year old manuscripts, opening up a new fronteir in our understandings of the earliest medieval economies.

  • "Analytical Evidence of Colourants in 8th through 10th century Bodleian Manuscripts" (2024 - Forthcoming).

  • I was an apprentice at the Lambeth Palace Library, the Library of the Archbishop of Canterbury. While there I developed new visualizers for the largest collection of English medieval manuscripts. I also worked to digitize a number of entries from the medieval Sion College volumes.